[Forbes] How to move from a Marketing position to the CEO role
As part of the CMO Insights Series, I interviewed Michele Kessler, the President and CEO of thinkThin, a privately held …
October 20, 2015/
Category: Marketing
[ITA] [Lettera101] INFOGRAFICA: Come diventare un Digital Marketing Chef
Il Digital Marketer deve possedere l’arte dei grandi Chef, capaci di convincere con la varietà e la qualità dei contenuti e …
October 17, 2015/
[Kentico] Kentico Named “Easiest to Deploy” Among Industry Competitors
Gleanster’s most recent Gleansight Benchmark Report for WCM lists Kentico as Easiest to Deploy among nearly 40 industry vendors. Gleanster, …
October 3, 2015/
[ITA][Ceccarelli] Migliorare il management e il marketing? Con lo storytelling
Dal brand alla story. Cosi’ e’ cambiata la comunicazione in azienda. Uno spostamento di prospettiva che ora diventa dinamica e …
September 7, 2015/
[Kentico] White paper: Customers Need a Human Touch in Digital Marketing
Are you sure you’re really speaking to your customers? Advances in technology allow marketers to produce targeted campaigns and communication …
August 31, 2015/
[ITA] [“Per Primo”] Per costruire discorsi efficaci bisogna seguire la regola delle 4 T (con Gianni Catalfamo)
Amici del canale, negli scorsi mesi abbiamo dedicato diversi articoli al tema del parlare in pubblico. Vi abbiamo dato le …
August 26, 2015/
[Social Media Week] The Psychology Of Color In Marketing
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The …
August 3, 2015/
[ITA] E’ online il nuovo sito di Locatelli SNC: scopri chi fa informatica a Bergamo dal 1977!
Il nuovo sito di Locatelli SNC è online: scopri chi fa informatica a Bergamo dal 1977! Il sito di Locatelli …
July 23, 2015/
[Kentico] White paper: 6 factors for choosing digital marketing tools
6 crucial factors to consider when choosing the right solution for your multichannel marketing success. This whitepaper takes a look …
July 21, 2015/
[Kentico] WHITE PAPER: 5 ways to optimize your digital campaigns
Are you sure you understand your customers, their needs and desires? Customers change over time; their behavior and consequently their …
July 16, 2015/
[Gartner] Every Employee is a Digital Employee
The headlong movement into digital business means that just about every business endeavor has a technology component, a situation in …
July 2, 2015/