When it comes to distribution, speed of service is at the top of most resellers’ wish lists across western Europe.
This is according to market watcher Context, which surveyed 3,500 resellers across the region, to find out what their biggest needs were from their distribution partners.
Context’s ChannelWatch series has a database of more than 7,000 resellers across EMEA which are regularly quizzed about topical channel issues. These include Germany, France, the UK, Italy, Spain, Austria, Poland, the Czech Republic, Lithuania, Slovakia, Slovenia, Turkey and Hungary. VARs in Saudi Arabia and UAE are also part of the survey.
Another important issue for those questioned was web interface, Context revealed, as VARs transact an increasing amount of their business with distributors remotely online.
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