[eMarketer] How can Marketers improve Landing Page optimization?

Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. Indeed, increasing conversions ranked as the most important objective of an LPO strategy among marketing professionals polled worldwide by Ascend2 earlier this month by a long shot, cited by 93%.

However, despite the importance of the landing page, just 27% of respondents said they were “very successful” at LPO. More promising was the fact that 54% were “somewhat successful.”

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