[Entrepreneur] What I Wish All My Employees Knew About Twitter

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On this matter, here is an article about Twitter and the enterprises: As the owner of a digital marketing firm, it’s important to me that my employees, whom I will refer to throughout this article as “team members,” are active on social media, especially Twitter. But some of them aren’t, and I know some of the reasons why. The feedback I hear ranges from “I don’t have the time,” “It’s too confusing,” to “I just don’t get it, what’s the point?” I understand all these concerns because I’ve been there.

Like many people, I set up a Twitter account not too long after the service launched. I poked around a bit, and then, confused as to the point of it all, I stopped. My account remained inactive for years, and it wasn’t until the past two years that I became active on Twitter and fell in love with it. Now I can see that being active on Twitter doesn’t have to take a lot of time, once you learn a few key things.

There is great value for individuals and businesses that use Twitter effectively. What follows is a simple beginner’s guide to using Twitter, based on what helped move me from inactive to active on the service. It’s also what I wish all my team members knew about Twitter.

First, why should you be active on Twitter? Here are a few reasons:

• Increase sales
• Become a thought leader
• Get a book deal
• Write for a major publication
• Find business partners
• Find investors
• Stay in touch with people
• Be aware of breaking news on certain topics

Do any of the above apply to you? Then Twitter is an excellent tool to help you get there. Here’s how.

1. Setting up your account

The process is straightforward enough. The main thing I see beginners neglect is to complete their profiles. Upload a photo of yourself. Don’t leave the default egg as your avatar. Fill out your 140-character bio, link to your website and upload a banner image. These are small and simple things, but they make a big difference when it comes to gaining followers and interactions from others.

2. Following others

Don’t follow people just to follow. Follow people you’re sincerely interested in because you want to hear what they have to say. I primarily follow digital marketers, CMOs, authors, writers and entrepreneurs.

If I want to make sure I never miss what someone is tweeting, I turn on mobile notifications for that person. This is easier to do on your phone than on the desktop. Simply go to that person’s profile using the Twitter app on your phone, and tap the gray star next to the “follow” button, which we’ll assume you’ve already tapped. Once you do this, you’ll get a notification every time this person tweets. I do this with almost everyone in my company and encourage my team members to follow and turn on mobile notifications for all their fellow team members as well.

right of the screen. If you could move some things around, make some things bigger, and not have as many columns, you’ll give your mobile reader a much better experience.

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