Our sixth prediction concerns customer types and sizes – specifically that business will outgrow consumer spending in 2015 and that, within business, larger companies will show the best growth. Our Figure shows a growth forecast for each of the 4. Why? – despite the unexpected growth in PCs in 2014 we expect them to fall in 2015; converged devices have been less popular than ever in recent quarters and we expect that to continue. Personal computing devices have reached saturation in Western countries and are unlikely to sell in vast numbers to new customers in emerging countries. 
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