Our third prediction concerns individual country markets – the strongest growth in ITC spending will be in Turkey (+3.3%) and the worst in Russia (-3.2%). Why? – despite regional conflict Turkey is modernising fast and has aspirations to join the EU, while Russia is suffering from severe economic upheaval due to the falling price of oil and sanctions taken against it for military action in Crimea and Ukraine.
We also forecast a decline in spending in Greece, France, Romania, Spain, Bulgaria and Italy. We expect to see growth in all others, with China (+3.1%), India (+3.0), Japan (2.9%) and Switzerland (2.7%) joining Turkey at the top of the list.
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