A McKinsey survey of leading manufacturers earlier this year showed that 40 percent of the respondents were unfamiliar with additive-manufacturing technology “beyond press coverage.” An additional 12 percent indicated that they thought 3-D printing might be relevant but needed to learn more about it (Exhibit 1). Many also admitted that their companies were ill prepared to undertake a cross-organizational effort to identify the opportunities. Two-thirds said that their companies lacked a formal, systematic way to catalog and prioritize emerging technologies in general.
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