The online image of your company is so crucial. Modern companies must have a crisp, clear, appealing web appearance. They must tell a compelling story to their online audience. Moreover, you can go online with an product catalog and/or a configurator solution by utilizing our expertise on these platforms:
- Solution based on well-known development platforms
- Mobile responsive (PCs, tablets, smartphones)
- Professional approach
- Top graphical appearance, infographics, strong visual appeal
- Integrated with your company web site and social presence
- Includes training: autonomously manageable by your organization, no maintenance fees required
- Very complete: customer quotes, product profiles, promotions, campaigns …
- SEO-optimized
- Multilingual
Before your products can be purchased online they have to be found online. Once found they must be selected or configured before they can be ‘designed in’ or otherwise specified. Only then are they likely to be purchased.
Online Catalogs and optional Configurators achieve this efficiently and economically.
Why are all these steps essential? The buying process has changed and to remain in contention industrial suppliers MUST adapt. Most of us now search online for what we need, usually long before talking to potential suppliers. Buyers do too, especially when searching for the components and parts they need. How easy it is to find and use your website is key to how often your products are found, selected and purchased.
How do manufacturers or distributors achieve these steps? The prerequisites for online marketing success via your website are GOOD Functionality and GOOD content – see graph below.
For example, your website catalog must support and enable your SEO strategy and offer an excellent user experience similar to what users have become accustomed to, when searching and buying online. Whether you use paid search or just organic search, every product should have a product detail page in the search engine indexes. The user experience depends on the functionality and how easy it is to use. In contrast, POOR functionality and/or POOR content richness won’t work.
You can offer this service in a self-service way, via a user-friendly totem and kiosk. In commercial and recreational areas, in institutions and administrative offices; everywhere it is, a totem seems always to glance back at you. Personalization and flexibility make our totem solutions perfect for commercial and recreational areas. The touchscreen’s functionalities become the cornerstone of the interaction with the products, allowing the clients to choose, inform themselves, and purchase in complete autonomy through sizes, functions, and personal preferences.
Please contact us to discuss how to bring online (even from scratch!) new and appealing web, blog, e-commerce sites and online catalogs for your company!
