Many businesses are struggling right now—especially when it comes to sales. Many of these struggles are due to the economy. However, some salespeople are running out of gas because they believe they’ve hit the upper limit of people and companies to sell their products or services. In reality, these salespeople might not be looking hard enough or in the right places for new business. A common misconception about sales is that it is all just cold calling as many people or businesses as possible until you get a bite. In reality, finding the right target groups to sell to is just as important to sales as actually selling to them. The process of finding this new business is called lead generation.
One of the biggest keys to a successful business is the generation of new sales leads. A lead is a person or company that has shown some interest in the services or products that your company provides. It can also be a company or person who fits a target group for what you are providing. Without leads, a sales team cannot be successful. Therefore, generating good leads is just as important as refining your pitch or closing well.
Generating leads is an important practice in marketing which is being refined continually in various industries to boost the chances of achieving business. Lead generation is different from what it has been: customers are increasingly reluctant of being contacted via telemarketing agencies and need a compelling reason to select your message instead of many concurrent others.
Our approach is based on a few crisp concepts:
- Pain: only people who feel a need will respond to your message
- Claim: you should claim to have a solution to their pain
- (Proof of) Gain: you should prove that your solution gives them a real gain
- Call to action: the process should end-up with a call to action in order not to loose the momentum
By the way how do you to get the attention of your customers on a specific message? How do you to make them perform any action (open a web site, go to an event, accept a call, …)? The Guerrilla Marketing by mail is also a way to obtain these objectives by sending by mail a special envelope with a purple cow message and a smart deliverable inside. Do this and 90% of your target will notice your message, instead of a mere 3% by e-mail.
Click here to see a few samples of our successful lead generation activities (Italian language)
We are experts in innovative lead generation. Contact us with confidence!
Here below more info on this service (click on the image to enlarge it!)
